Peter Asher’s name resonates deeply within the music industry, not just as a performer from the British Invasion era, but more significantly as a highly sought-after producer who shaped the sound of some of the most iconic artists of the 20th century. While Rolling Stone magazine remarkably placed Asher, a producer and manager, on its cover in December 1977 – a testament to his industry prominence – the full scope of his impact as a producer warrants a closer look. This article delves into the multifaceted career of Peter Asher, focusing on his pivotal role as a producer and highlighting the qualities that cemented his status as a true master of his craft.
Asher himself modestly attributes his success to his clients, stating, “People always ask, ‘What does it take to become a great manager or a great producer?’ And the answer is tragically simple: great clients.” However, as explored in David Jacks’ biography, “Peter Asher: A Life in Music,” Asher’s journey is far more nuanced and compelling. His story is one of continuous evolution and adaptation within the ever-changing landscape of the music business.
From his early days as one half of the pop duo Peter & Gordon to his influential position as head of A&R at Apple Records, Asher consistently demonstrated an innate understanding of musical talent and a keen ear for production. Linda Ronstadt, a long-time collaborator, succinctly captures his essence: “Anybody can get a bunch of different jobs. The question is whether they can do them well. And Peter has done every single one of them to the utmost.” This ability to excel in diverse roles, particularly as a producer, defines Asher’s enduring legacy.
From British Invasion Pop Star to Aspiring Producer
Born into a distinguished London family, with a mother who taught music and a father who was a pioneering medical theorist, Asher’s early exposure to the arts and intellectual rigor undoubtedly shaped his approach to music production. His foray into the entertainment world began in childhood with acting, but it was music that truly captured his passion. Forming Peter & Gordon with Gordon Waller, Asher experienced firsthand the whirlwind of the British Invasion. While the duo achieved international fame with hits like “A World Without Love,” penned by Paul McCartney, Asher’s ambitions extended beyond performing.
His initial foray into production occurred organically during Peter & Gordon’s recording sessions at EMI Studios. He recalls being immediately captivated by the producer’s role, “To be able to try things out in this beautiful studio and get to tell brilliant musicians, much better than yourself, what to do — that struck me as a fabulous job.” This early experience ignited a desire to delve deeper into the art of crafting sound and shaping musical visions.
Shaping Sounds at Apple Records and Launching James Taylor
In 1968, The Beatles appointed Asher as the head of A&R for their newly formed Apple Records. This pivotal role provided him with invaluable experience in artist development and production oversight. Crucially, it was at Apple Records that Asher discovered James Taylor, a then-unknown American singer-songwriter. Recognizing Taylor’s raw talent, Asher produced his self-titled debut album. This marked Asher’s transition from pop star to serious producer, and he relocated to America to further Taylor’s career.
Asher’s early production philosophy began to solidify during this period. He learned the crucial skill of knowing “when to stop recording,” emphasizing the importance of capturing the essence of a performance without overworking it. The arduous recording process of the title track from Taylor’s third album, “Mud Slide Slim and the Blue Horizon,” which involved over 100 takes, underscored this lesson and highlighted Asher’s commitment to achieving sonic perfection.
The Groundbreaking Partnership with Linda Ronstadt
The year 1973 marked the beginning of what would become one of the most fruitful artist-producer collaborations in music history: Peter Asher and Linda Ronstadt. Initially taking on managerial duties for Ronstadt, Asher’s role soon expanded to producing her records. Ronstadt credits Asher’s open-mindedness and musical intuition as key to their early success. She recounts her experience with the song “Heart Like a Wheel,” a Kate & Anna McGarrigle track, which was initially dismissed by other producers as “corny.” However, Asher recognized the song’s potential and championed it, leading to a defining hit for Ronstadt and the start of their iconic partnership.
Asher’s production for Ronstadt evolved significantly throughout their collaboration. From the polished pop-rock of albums like “Simple Dreams” and “Living in the USA,” they ventured into uncharted territory with “What’s New,” Ronstadt’s 1983 album of standards arranged by Nelson Riddle. Asher confessed to initial doubts about the album’s commercial viability, yet it became a massive success, selling millions of copies and demonstrating Asher’s trust in Ronstadt’s artistic vision and his ability to produce across diverse genres. This willingness to push boundaries and explore new sonic landscapes is a hallmark of his production style.
Producing for a Pantheon of Female Artists and Beyond
Ronstadt’s success opened doors for Asher to work with a constellation of prominent female artists, including Bonnie Raitt, Diana Ross, Cher, and Natalie Merchant. While he didn’t consciously seek out female artists specifically, Asher acknowledges the pattern, stating, “I didn’t seek it out, but have no objection to the fact that I ended up working with so many brilliant women.” His sensitivity, collaborative approach, and ability to bring out the best in vocal performances made him a sought-after producer for artists with strong individual voices.
Beyond his work with female vocalists, Asher’s production credits are remarkably diverse, spanning genres and projects. He contributed to soundtracks for composer Hans Zimmer, tribute albums for Buddy Holly and Elton John, and albums for collaborators like Steve Martin and Edie Brickell. This eclectic portfolio showcases his adaptability and his passion for music in its myriad forms.
Enduring Enthusiasm and a Legacy Forged in Sound
Even after decades in the music industry and overcoming a serious health scare, Peter Asher’s enthusiasm for production remains undiminished. His current projects, such as a solo record for Susanna Hoffs of The Bangles, demonstrate his continued relevance and passion for crafting exceptional music. Asher’s dedication to his craft is palpable when he says, “On a day like today, when I know I’m going into the studio, I wake up excited.”
Peter Asher’s career is a testament to his multifaceted talent and unwavering commitment to musical excellence. While his journey began in the spotlight as a performer, it is his enduring contributions as a producer that have solidified his place as a true icon in the music industry. His ability to nurture talent, shape iconic sounds, and adapt to the ever-evolving musical landscape marks Peter Asher not just as a producer, but as a masterful architect of musical legacies.
