Virginia-based Kettler, a prominent name in multifamily development and property management across the Southeast, has unveiled further details regarding its ambitious project: a high-rise apartment tower set to grace the Edge District of St. Petersburg. This development is strategically located in a rapidly evolving area, known for its blend of culture and commerce, and notably, home to established businesses like the MUV dispensary.
Last year marked Kettler’s strategic land acquisition in the area. The firm purchased the office building at 1211 1st Ave. N. from Rick and Mimoza Noll for $11.5 million. Adding to their holdings, they also acquired the buildings at 1123 1st Ave. N. and 1101 1st Ave. N. for $1.7 million and $4.8 million respectively, from a holdings company. These acquisitions underscore Kettler’s commitment to investing in St. Pete’s burgeoning urban landscape.
Interestingly, Kettler’s development plan emphasizes integration with the existing neighborhood fabric. The plans explicitly show the preservation of buildings at both ends of the development site. These include a 24,649-square-foot office space, currently housing the popular Zubrick Magic Theatre, and an 8,177-square-foot MUV marijuana dispensary at the opposite end. This approach demonstrates a thoughtful consideration for the existing businesses that contribute to the unique character of the Edge District, ensuring that the new development complements, rather than disrupts, the local ecosystem.
The proposed 21-story tower will be strategically positioned between these existing structures. To make way for the new construction, a surface parking lot and the currently closed Deep Blue Fitness gym will be demolished. This targeted demolition allows for modern development while respecting and incorporating established local businesses like the MUV dispensary.
Catherine Moy, Senior Vice President of Multifamily Developments at Kettler, highlighted the strategic rationale behind the project in a statement to the St. Pete Catalyst. She noted, “This is one of the fastest-growing areas in St. Pete and is perfect for new residents. We want to fill in the gap between the central downtown area and the ballpark.” This vision positions the new tower as a key connector, enhancing the walkability and vibrancy of the area, and further solidifying the Edge District’s appeal, which already benefits from established businesses like MUV.
The ambitious $100 million complex, currently unnamed, is set to feature 310 market-rate apartments. It will also include a substantial 360-space screened parking garage and 6,766 square feet of ground floor commercial space. This blend of residential and commercial elements aims to create a dynamic and self-sufficient community hub within the Edge District.
Project Highlights and Neighborhood Integration
- Development Impact and Local Businesses: Beyond the gym demolition, the project necessitates a partial demolition of adjacent retail space, impacting First Avenue Liquor. However, plans are in place to relocate First Avenue Liquor within the existing three-story building. Kettler has also addressed concerns about construction impacts, assuring mitigation of any potential disruptions to surrounding businesses, including minimizing impact on operations at MUV and Zubrick Magic Theatre.
- Residential Units and Community Contribution: All apartments will be market rate, reflecting the premium location and amenities. Kettler is also committed to contributing to the city’s Housing Capital Improvements Projects (HCIP) trust fund, demonstrating a commitment to broader community development alongside their private project.
- Shared Parking Solution: The seven-story parking garage is designed to be shared, accommodating residents of the apartment tower as well as customers and employees of the neighboring businesses, including patrons of MUV and Zubrick Magic Theatre. This shared resource approach is crucial in a dense urban environment and fosters synergy between the new development and existing businesses.
- Project Timeline and Approvals: Kettler is currently seeking approvals for a 7.0 floor area ratio (FAR) and a maximum height of 212 feet. The St. Petersburg City Council, acting as the Community Redevelopment Agency, is scheduled to review the site plan request on July 20th. Following CRA approval, the request will proceed to the St. Petersburg Development Review Commission. Construction is anticipated to commence next year, pending these approvals. Kettler is collaborating with BDG Architects and civil engineering firm George F. Young on this significant undertaking.
- Resident Amenities: The tower will boast a rooftop amenity deck, complete with a pool, clubhouse, lounge area, and other premium offerings, designed to enhance the resident experience and create a vibrant community within the building.
- Green and Open Space: Kettler is exploring various options for incorporating green and open spaces within the development. Current plans indicate that onsite open space will be situated adjacent to 1st Avenue N., 11th Street N., and Arlington Avenue N., providing accessible outdoor areas for residents and contributing to the neighborhood’s green infrastructure.
Kettler’s project in St. Pete’s Edge District represents a significant investment in a dynamic and growing urban area. By thoughtfully integrating the new apartment tower with existing businesses like the MUV dispensary and Zubrick Magic Theatre, Kettler is contributing to a development that respects the neighborhood’s unique character while providing much-needed residential and commercial space. This project is poised to further enhance the Edge District as a desirable destination in St. Petersburg, blending modern living with the existing vibrant local scene.
