College sports mascots are iconic figures, embodying school spirit and tradition. Among these, the Pistol Pete Mascot stands out, not just for his rugged cowboy persona but also for representing two major universities: Oklahoma State University (OSU) and the University of Wyoming (UW). This shared mascot is a fascinating story of history, tradition, and a unique trademark agreement.
The connection between Wyoming and Oklahoma State, at least when it comes to sports iconography, is embodied in their shared Pistol Pete mascot. For fans of both the Wyoming Cowboys and the Oklahoma State Cowboys, the mustachioed, cowboy-hat-wearing figure is instantly recognizable. But how did two universities end up with such similar mascots, and what’s the story behind this unique situation?
The history between these two “Cowboy” teams isn’t just on the branding front; it extends to the football field as well. While Oklahoma State has dominated the series historically, Wyoming fans fondly remember a decisive 1995 victory. In that game, under coach Joe Tiller, Wyoming quarterback Josh Wallwork threw for over 300 yards and four touchdowns against OSU, securing a 45-25 win. However, off the field, a different kind of battle was brewing – a trademark dispute over Pistol Pete.
Wyoming’s Pistol Pete mascot, just like Oklahoma State’s, is a beloved figure. Both versions depict a classic cowboy, but subtle differences exist. Wyoming’s Pete sports brown and gold, wooly chaps, and the university name on his hat. Oklahoma State’s Pistol Pete mascot, inspired by the historical figure Frank Eaton, wears orange chaps and has “OSU” emblazoned on his. These subtle variations became crucial in navigating the trademark landscape.
The trademark issue came to a head in the early 1990s. Despite Wyoming filing for trademark rights slightly earlier, the federal government ultimately granted the trademark to Oklahoma State. To avoid confusion and costly legal battles, the universities reached a mutual agreement in 1993. As Judy Barnard, assistant to OSU legal counsel, explained, the goal was “to eliminate the likelihood of confusion in marketing.” The agreement allowed both schools to continue using Pistol Pete, stipulating that colors must align with school branding and differentiating marks (school initials or name on chaps/hat) must be present. Oklahoma State has been using a Pistol Pete caricature since 1930, while Wyoming adopted their version in 1966.
Oklahoma State’s claim to Pistol Pete is further solidified by its direct connection to the historical figure, Frank Eaton. Eaton, a former U.S. Marshal, cowboy, and Indian fighter in Oklahoma, is the real-life inspiration for OSU’s mascot. Inside Oklahoma State’s Heritage Hall, a dedicated display showcases Frank Eaton’s life and legacy, reinforcing the university’s deep-rooted connection to the Pistol Pete mascot.
Interestingly, Oklahoma State also pursued trademark protection against other institutions using similar mascots. In 2014, OSU took action against New Mexico State University (NMSU), which also utilized a Pistol Pete-like mascot. The settlement resulted in NMSU paying OSU a nominal fee annually for “Classic Aggie” merchandise sales, with strict limitations on usage, effectively phasing out their Pistol Pete in athletic contexts.
Ultimately, the story of the Pistol Pete mascot is a testament to the power of branding in college sports and the fascinating, sometimes complex, histories behind these symbols. While both Wyoming and Oklahoma State rightfully celebrate their Pistol Pete, the origin story and trademark agreements highlight the unique journey of this enduring mascot. Whether you cheer for the Cowboys in orange or brown and gold, Pistol Pete remains a recognizable and spirited symbol of college athletics.
