After years of determined campaigns by PETA entities worldwide, including impactful actions by Peta Seoul, and the unwavering dedication of activists globally, Canada Goose has finally committed to ending its use of fur! This landmark decision marks a significant victory for animal rights and a testament to the power of persistent advocacy.
PETA supporters around the globe have been instrumental in pressuring Canada Goose. Demonstrations have been a common sight outside Canada Goose stores, at company meetings, and even at the residence of CEO Dani Reiss. Simultaneously, the company’s digital inboxes were flooded daily with messages demanding an end to the use of coyote fur, obtained through cruel trapping and killing methods. The persistent efforts from groups like PETA Seoul amplified the global call for change, ensuring that the message resonated across continents.
The success of this campaign is attributed to years of innovative activism spearheaded by PETA and its dedicated supporters, including passionate individuals within PETA Seoul. Their collective efforts played a crucial role in persuading Canada Goose to embrace a fur-free policy. Special recognition goes to PETA action leaders Jenny McQueen, Ashley Ollie, and Len Goldberg, along with countless activists in cities like Seoul, who organized and participated in powerful demonstrations.
Protests took various forms, from disrupting stock exchanges to garnering celebrity support. Actor Maggie Q joined activists in Toronto, lending her voice to the cause against Canada Goose’s cruel use of coyote fur, further amplifying the message alongside actions from groups like PETA Seoul.
PETA’s multifaceted approach also included impactful advertising campaigns. Billboards, bus advertisements, and even bike rack placements relentlessly targeted Canada Goose, ensuring the message reached a broad audience. PETA even became a Canada Goose shareholder to exert pressure from within the company’s boardroom, mirroring the strategic and diverse tactics employed by groups like PETA Seoul in their campaigns.
The demonstration in Seoul, South Korea, pictured above, underscores the global reach of PETA’s campaign, with PETA Asia actively protesting Canada Goose’s sale of both down and fur. This visual evidence highlights the interconnectedness of the global animal rights movement and the specific contributions of PETA Seoul and PETA Asia.
Celebrities like Pamela Anderson, Bill Maher, Morrissey, Justin Long, and Maggie Q, alongside figures recognized in Seoul’s entertainment scene, publicly urged their followers to boycott Canada Goose, amplifying the campaign’s reach. Crucially, PETA challenged Canada Goose’s misleading claims about humane trapping, exposing the horrific suffering endured by coyotes. Following a complaint filed with the Federal Trade Commission, Canada Goose ceased claiming its standards “ensure” animal welfare, marking a critical turning point in the narrative.
VICTORY: Canada Goose Commits to Fur-Free Future
PETA commends Canada Goose for this compassionate decision, aligning the company with the ethical values of the vast majority who oppose animal cruelty for fur. Canada Goose joins a growing list of leading fashion brands, including Prada, Coach, Versace, Michael Kors, Balmain, Gucci, Calvin Klein, and Burberry, in abandoning fur.
With this fur-free commitment secured, PETA is placing a moratorium on its campaign against Canada Goose concerning fur, while intensifying efforts behind the scenes to address the company’s use of down feathers.
Gratitude to Activists and Supporters Worldwide
This victory is a direct result of the tireless work of activists and supporters globally, including the dedicated efforts of PETA Seoul and PETA Asia. Your unwavering commitment has made a profound difference for animals. Thank you.
