Nestled in the vibrant neighborhood of North Park, San Diego, Pete’s Seafood and Sandwich offers a unique dining experience, transporting you straight to the seafood shacks of New England. This isn’t just another San Diego eatery; it’s a culinary journey crafted by Pete DeCoste, a passionate restaurateur with deep roots in East Coast seafood culture. Twice a week, the ritual unfolds: a dedicated trip to the Southwest terminal of the airport to personally pick up boxes brimming with fresh Atlantic cod and oysters. This commitment to quality is the heart of Pete’s, ensuring that San Diegans can savor authentic New England flavors without crossing the country. While others at the terminal might be chasing fortunes in Vegas, Pete is on a mission to bring the freshest catch to his kitchen, a testament to his dedication to his craft.
Pete’s Seafood and Sandwich stands out by prioritizing authenticity. While local seafood is available and utilized, Pete’s menu proudly features Atlantic cod flown directly from the East Coast. This dedication stems from Pete’s 30 years immersed in New England seafood restaurants, a legacy inherited from his father who dedicated decades to the same industry. Pete’s, located on 30th Street, is more than just a restaurant; it’s a slice of New England transplanted to Southern California. The fresh Atlantic cod isn’t just an ingredient; it’s a symbol of Pete’s commitment to delivering an authentic New England fish and chips experience in San Diego.
“I’ve been in the restaurant business my entire life; it’s all I’ve ever known,” Pete shares, reflecting on his lifelong passion. His journey began in childhood, sneaking into his father’s restaurant kitchen at the tender age of seven or eight. Despite being occasionally shooed away by the owner, Pete’s fascination with the culinary world only grew stronger. This early exposure instilled in him a deep understanding and appreciation for the restaurant industry, setting the stage for his own venture years later.
Pete’s move to San Diego 11 years ago marked a new chapter. While he often cites his brother’s relocation and his own subsequent love for the city as the primary reasons, the story has a deeper emotional layer. The loss of his parents and two younger siblings created a profound desire for family closeness. San Diego offered the opportunity to bridge the 3,000-mile gap between him and his brother, making family the true north of his relocation.
He settled in North Park, living next door to his brother for eight years. Opening a restaurant was always on his mind, but Pete recognized the distinct dynamics of the San Diego dining scene compared to Boston. He understood that San Diego’s restaurant landscape required a different approach. “In Boston,” Pete explains, “opening near the ballpark guarantees success, regardless of the food. San Diego was different.” This realization prompted him to take his time, learn the nuances of the local market, and find the perfect spot to bring his New England vision to life.
When the former Sea Rocket Bistro space became available in 2015, many cautioned Pete, labeling the location “cursed” – too hidden, too off the beaten path. However, Pete saw potential. Against the naysayers, Pete’s Seafood and Sandwich opened its doors, relying on the quality of its food and the support of the North Park community. Eight years later, Pete’s stands as a testament to his resilience and the neighborhood’s embrace of local businesses.
“The loyalty of this neighborhood to mom-and-pop places is incredible,” Pete gratefully acknowledges. This community spirit is reciprocal. Pete’s actively engages with North Park, notably through annual fundraisers for McKinley Elementary School, donating 20 percent of a day’s profits. During the challenging times of COVID, the community’s support shone brightly. Despite the pandemic’s impact, McKinley Elementary’s families and teachers showed up in force for the fundraiser but insisted on redirecting the donation back to Pete’s – a powerful demonstration of neighborhood solidarity. For Pete, this embodies the essence of North Park: a community that genuinely cares for its local businesses.
Pete’s commitment to quality extends beyond seafood to the essential components of his sandwiches. His po’boys, particularly the deep-fried, wild-caught Mexican shrimp, have garnered significant attention, even being highlighted in local “best of” lists. Adding another layer of New England authenticity, Pete imports flour directly from Massachusetts. “It’s a finely ground corn flour, creating a lighter yet crispy texture,” he explains, lamenting the lack of comparable options on the West Coast. This dedication to sourcing specific, high-quality ingredients underscores Pete’s commitment to delivering an unparalleled dining experience.
However, the true magic of Pete’s po’boys might lie in his remoulade sauce. Pete dedicated six months to perfecting this crucial element, even holding back on serving sandwiches until he achieved the right flavor profile. His dedication paid off. Drawing inspiration from the cherry pepper relish common in East Coast sandwiches, Pete experimented with spices until he created a remoulade that perfectly complements his seafood. This meticulous approach to flavor development is a hallmark of Pete’s culinary philosophy.
Pete’s dedication to customer service is as notable as his food. During a phone conversation, he graciously paused to answer another call, showcasing his personalized approach. “Sure,” he assured the caller, “when you come in, ask for me, and I’ll make sure he gets a real big seafood feast for his 89th birthday… Yes, I can cook it soft, no problem.” This genuine care for his customers, combined with his exceptional food, is what makes Pete’s Seafood and Sandwich a beloved gem in North Park, San Diego – a true taste of New England hospitality and cuisine, right in Southern California.
Pete’s Seafood and Sandwich Website
Visit Pete’s at 3382 30th Street, North Park
