Nestled along Highway 111 in Palm Desert, Pete Carlson’s Golf & Tennis stands as a landmark sports retail destination, boasting a history as compelling as its founder. For over four decades, Pete Carlson’s vision has transformed a modest beginning into a 10,000-square-foot emporium, a haven for golf enthusiasts, tennis aficionados, and the rapidly growing community of pickleball players in Greater Palm Springs and beyond. Pete Carlson’s Golf & Tennis is more than just a store; it’s a comprehensive sporting destination where customers discover everything from cutting-edge golf technology to the latest in athletic fashion.
From Oakland to Palm Desert: The Genesis of a Golf Retailer
Pete Carlson’s journey into the golf retail world started in Oakland, California. He honed his skills at a golf pro shop under the guidance of Don Sherwood, a well-respected figure in Bay Area golf retail. Sherwood’s mentorship was invaluable, providing Carlson with a thorough education in golf equipment and instilling a core business principle: prioritize a diverse, high-quality inventory and always put the customer first. In 1980, after a year at Sherwood’s Palm Desert location, Carlson decided to venture out independently, establishing his own store just a few doors down. Starting with limited stock but leveraging a growing network of loyal customers who remembered his friendly and knowledgeable service, Pete Carlson’s entrepreneurial journey commenced. Today, Pete Carlson’s Golf & Tennis is significantly larger than its initial setup, yet Carlson emphasizes that the foundational values learned in those early days remain central to the business’s operations.
Adapting and Expanding: Inventory Growth and Golf Equipment Evolution
Pete Carlson’s Golf & Tennis initially focused on core golf necessities: clubs, shoes, and bags. However, Carlson quickly understood the importance of diversifying the store’s offerings to meet evolving customer needs. The 1980s and 1990s witnessed significant advancements in golf technology, with innovations like graphite shafts and lighter materials transforming the game. As brands such as Callaway, TaylorMade, and Titleist gained prominence, Pete Carlson’s Golf & Tennis made it a priority to stock the newest models and stay ahead of industry trends. The store became renowned for its vast selection, often described as having an unparalleled “inventory density” compared to other sports retailers in the region.
“The technological advancements have been remarkable,” Carlson notes. “Shafts are lighter, materials are more refined, enabling golfers to play longer and achieve greater distances.” This adaptation to technological change has been particularly beneficial for Carlson’s senior clientele, who appreciate equipment innovations that allow them to continue enjoying the game with enhanced performance and comfort.
Pete’s reputation is built upon maintaining a massive, year-round inventory of golf and tennis equipment.
Carlson credits much of his success to consistently offering the latest, top-quality products. “Golf equipment is constantly evolving, and our customers want access to what they see professionals using in tournaments and on TV,” he explains. To showcase these advancements and engage with the local golf community, Pete Carlson’s Golf & Tennis hosts an annual golf expo at the College of the Desert. This event attracts hundreds of attendees eager to test the latest golf clubs, apparel, and accessories. The February expo has become a highly anticipated event in the Palm Springs golf scene, underscoring the store’s commitment to leading the industry.
Edna Carlson: The Indispensable Partner Behind the Success
While Pete Carlson’s name is prominently displayed, his wife and business partner, Edna, is the crucial force ensuring the smooth operation of Pete Carlson’s Golf & Tennis. Pete describes Edna as “the bedrock” of the business, overseeing everything from curating the latest athletic apparel to managing employees and handling essential behind-the-scenes logistics. Edna’s discerning eye for quality and design has transformed the store’s apparel section into a major attraction, particularly for female customers.
“Edna is incredibly detail-oriented,” Pete remarks. “She dedicates countless hours to vetting vendors, attending industry shows, and ensuring our store is stocked with fresh, fashionable options. She manages all aspects that keep us looking sharp, both literally and figuratively.” Her role in inventory selection goes beyond mere aesthetics; she ensures the store is stocked with equipment and apparel several months in advance, collaborating with numerous brands to curate a selection that meets the evolving needs and preferences of their diverse clientele.
Edna’s contributions extend to marketing strategies and store design, ensuring Pete Carlson’s Golf & Tennis remains inviting and relevant. Her ability to anticipate trends and stay ahead of fashion shifts has not only strengthened the store’s reputation but also cultivated a loyal customer base that values her thoughtful selection of brands and styles.
Embracing Pickleball: Diversification and Growth
Recognizing the nationwide surge in pickleball popularity, Pete Carlson’s Golf & Tennis has strategically adapted to meet this growing demand. Initially a small segment within the store, the pickleball section has expanded significantly, now featuring a wide array of pickleball paddles, balls, accessories, and brands specifically dedicated to the sport.
“Pickleball has been a significant boost to our business,” Carlson acknowledges. “It’s a more accessible sport that appeals to a broad demographic, including many golfers. We’ve observed tennis courts being converted to pickleball courts, and the demand for equipment is substantial.” By catering to this burgeoning market, Pete Carlson’s Golf & Tennis has solidified its position as a comprehensive sports retailer. While some traditional tennis enthusiasts might have initially been hesitant about pickleball’s rise, Carlson views the two sports as synergistic, with many customers actively participating in both.
Navigating Challenges: The Pandemic’s Unexpected Upswing
Like many businesses, Pete Carlson’s Golf & Tennis encountered unique challenges during the COVID-19 pandemic. However, with social distancing measures and restrictions on indoor activities, outdoor sports like golf and pickleball experienced a surge in popularity as safe avenues for exercise and social interaction. Pete Carlson’s Golf & Tennis quickly adapted, implementing curbside service and fulfilling orders while minimizing contact.
“We witnessed an influx of new players,” Carlson recalls. “Golf courses remained open when many other facilities were closed, and people were eager to get outdoors. We welcomed many new faces, including younger individuals and families, which was a positive development for the sport.” This unexpected surge in interest helped Pete Carlson’s Golf & Tennis maintain its business momentum during uncertain times and even contributed to a renewed interest in golf among a younger generation.
Thriving in the Digital Era: Personalized Service and Community Focus
In an age dominated by online retail, many brick-and-mortar stores face significant challenges. However, Pete Carlson’s commitment to personalized customer service and his ability to build lasting relationships have enabled his business to not only survive but flourish. Customers return to Pete Carlson’s Golf & Tennis not just for the extensive inventory but also for the unique experience of shopping at a local store that feels like a welcoming community hub. In a world increasingly favoring convenience over personal interaction, Pete Carlson’s Golf & Tennis has cultivated a loyal following.
“It’s all about relationships,” Carlson emphasizes. “We remember our customers, their preferences, and even their personal stories. When they return, we pick up right where we left off. That’s a level of service you simply can’t get from an online retailer.” Long-term customers from the Midwest and Northwest regularly visit each season, seeking the personalized attention that Pete and his knowledgeable staff provide.
Legacy and Future Outlook: A Palm Desert Success Story
As Pete Carlson’s Golf & Tennis celebrates over four decades of operation, Carlson reflects on the key factors contributing to the store’s enduring success. From a robust and diverse inventory to exceptional customer service, the store’s achievements are a testament to Carlson’s passion for sports, Edna’s indispensable behind-the-scenes expertise, and a dedicated team. For Pete Carlson, the most rewarding aspect of this journey has been the connections forged with the people he’s met along the way.
“We’ve had professional athletes, coaches, and families walk through our doors. It’s a privilege to serve this community and be part of something larger than just a retail business,” Carlson states.
Looking ahead, Pete Carlson remains optimistic about the future of Pete Carlson’s Golf & Tennis. With the continued popularity of golf and pickleball and a commitment to adapting its inventory to meet the evolving needs of a diverse clientele, the store is well-positioned to continue thriving for many years to come. For Pete Carlson, it’s not just about business success – it’s about passion, fostering relationships, and nurturing a love for sports within the heart of the desert.
