After years of dedicated campaigning by PETA and passionate activists around the globe, Canada Goose has finally committed to ending its use of fur. This landmark decision marks a significant victory for animal rights and is a testament to the power of persistent advocacy. PETA’s multi-faceted approach, from street demonstrations to boardroom pressure, effectively highlighted the cruelty inherent in Canada Goose’s fur sourcing, resonating with consumers and ultimately compelling the company to change.
PETA’s campaign against Canada Goose was a truly global effort, with demonstrations taking place outside stores, at company meetings, and even at the CEO’s home. Activists consistently bombarded Canada Goose with messages, demanding an end to the use of coyote fur, obtained through cruel trapping and killing methods. The dedication of PETA supporters worldwide was instrumental in achieving this fur-free commitment.
Innovative activism was a hallmark of PETA’s strategy. Demonstrations were impactful and attention-grabbing, ensuring the message reached a broad audience. Special recognition goes to PETA action leaders like Jenny McQueen, Ashley Ollie, and Len Goldberg, whose efforts were vital in organizing and executing these powerful protests.
The campaign’s reach extended across continents, with impactful protests even in Asia. Seoul, South Korea, became a key location for PETA Asia’s demonstrations against Canada Goose. Activists in Seoul bravely protested the company’s sale of fur and down, raising awareness among Korean consumers and contributing to the global pressure on the brand. This activism in Seoul underscores the international scope of the animal rights movement and PETA’s worldwide efforts to end fur cruelty.
Beyond protests, PETA employed a comprehensive media strategy. Ads targeting Canada Goose appeared on billboards, buses, and bus shelters, ensuring widespread public awareness of the brand’s cruel practices. Becoming a Canada Goose shareholder allowed PETA to directly challenge company leadership from within, further amplifying the campaign’s impact.
Celebrity endorsements played a crucial role in amplifying the message. High-profile figures like Pamela Anderson, Bill Maher, Morrissey, Justin Long, and Maggie Q publicly condemned Canada Goose and urged their followers to boycott the brand. This celebrity support significantly broadened public awareness and added considerable weight to the campaign.
Crucially, PETA challenged Canada Goose’s misleading claims about animal welfare. By exposing the horrific suffering of trapped coyotes and filing a complaint with the Federal Trade Commission, PETA effectively dismantled the company’s attempts to portray its fur sourcing as humane. This relentless exposure of the truth was pivotal in shifting public perception and pressuring Canada Goose to reconsider its fur policy.
This victory places Canada Goose alongside a growing list of leading fashion brands that have rejected fur, including Prada, Coach, Versace, Michael Kors, Balmain, Gucci, Calvin Klein, and Burberry. These brands recognize the ethical concerns surrounding fur and are responding to the increasing consumer demand for cruelty-free fashion.
With this significant win achieved, PETA is now focusing on Canada Goose’s use of down feathers. While pausing the fur campaign, PETA remains committed to ending all forms of animal exploitation in the fashion industry and will continue to advocate for ethical and sustainable alternatives.
The success of the Canada Goose fur campaign is a direct result of the tireless efforts of activists and supporters worldwide. PETA extends heartfelt gratitude to everyone who contributed to this victory for animals.
