From humble beginnings in 1885, Pet Milk has grown into an iconic household name, synonymous with quality and convenience. Originating from a simple idea of using canning as a food preservative in Highland, Illinois, the Helvetia Milk Condensing Company, which would later become known as PET, was established with a $15,000 investment. This marked the start of a journey that would see pet milk become a staple in American homes and beyond.
By 1895, overcoming initial growing pains, pet milk was making significant strides, with over half of the company’s sales originating from the Western United States. This period also saw the registration of the “Our PET” trademark, solidifying the name that would become the official brand for this leading milk product. The late 19th century was a time of expansion and recognition for pet milk.
The Spanish-American War in 1898 proved to be a pivotal moment. “Our PET” milk was chosen to supply Teddy Roosevelt’s Rough Riders and other American troops. It provided a safe and convenient source of milk during wartime conditions. Upon returning home after the war, soldiers carried with them not only memories but also a taste for the high-quality pet milk, introducing it to their families across the United States and further expanding its reach and popularity.
As the world entered a new era, so did pet milk. In 1914, during World War I, the U.S. government once again turned to pet milk for large orders to supply American troops fighting overseas. Its shelf-stable nature and nutritional value made it an ideal provision for soldiers in distant lands, cementing its reputation for reliability in challenging circumstances.
The Great Depression of 1929 brought economic hardship, but also highlighted the essential role of pet milk in American households. Becoming an important staple food, pet milk expanded its service to consumers by developing original recipes that utilized their products. This ingenuity not only helped families make the most of their resources but also showcased the versatility of pet milk in cooking and baking.
World War II in 1941 once again called upon pet milk to support the war effort. Supplying both GIs abroad and citizens at home, pet milk adapted to wartime rationing by creating new recipes specifically designed to help families maintain a wholesome diet despite limitations. This period further demonstrated the adaptability and resourcefulness associated with pet milk.
The post-war boom of 1950, combined with a baby boom, led to unprecedented sales for pet milk. More cans were sold than at any point in the company’s 65-year history. To continue innovating and catering to evolving consumer needs, pet milk established its own test kitchens to develop and rigorously test new products and recipes, ensuring consistent quality and exploring new culinary applications.
Responding to changing health trends, 1966 marked pet milk‘s entry into the “better for you” product category. Introducing Skimmed Milk and a 99% Fat Free Evaporated Skim Milk, pet milk demonstrated its commitment to offering options for health-conscious consumers, while maintaining the core values of convenience and quality.
Today, Pet Evaporated Milk remains a beloved staple in millions of homes. Its enduring appeal lies in its versatility, being used in a vast array of recipes, from hearty main courses and comforting soups to delectable desserts and more. The legacy of pet milk is a testament to its adaptability, reliability, and consistent quality, inviting generations to continue creating sensational food for their families with this trusted kitchen essential. Explore our website for a treasure trove of recipes and discover the endless possibilities with pet milk.
