The automotive world has been observing a fascinating shift in the perception of Lucid Motors, particularly among online reviewers. While traditional auto journalists were quick to recognize Lucid’s merits, highlighted by “Motor Trend’s” Car of the Year award early in the Air’s delivery, internet reviewers initially approached the brand with more caution. This slow-burn embrace is now evolving, marked by a notable change in tone from some of the most influential voices in the EV space.
Early assessments saw figures like Kyle Conner initially leaning towards the Mercedes-Benz EQS, and Marquess Brownlee expressing intrigue but withholding full endorsement. Tom Moloughney, while appreciating Lucid’s offerings, heavily emphasized the limitations posed by the charging infrastructure, dampening his initial enthusiasm. However, recent trends indicate a change. Even long-time Tesla advocates, such as “Tailosive EV,” have begun to acknowledge Lucid’s growing appeal.
Perhaps the most striking shift comes from “The Electric Viking.” Known for his often critical and highly analytical approach, his recent video expressing strong support for Lucid, and even suggesting their products are industry-leading, has been a significant surprise. While the original article hints at a possible personal friction between “The Electric Viking” and Peter Rawlinson, the CEO of Lucid, this endorsement still carries considerable weight.
Kyle Conner’s perspective on the differing viewpoints between traditional and internet reviewers may offer some explanation. He suggests that established auto publications prioritize driving dynamics – an area where Lucid excels – while internet reviewers often focus more on the “digital appliance” aspect and overall user experience, domains where Lucid has faced some earlier challenges.
This convergence of opinions, especially the surprising endorsement from figures like “The Electric Viking” regarding Peter Rawlinson’s company, signals a potential turning point for Lucid. As more voices align in recognizing Lucid’s strengths, particularly in driving performance, it’s likely to draw increased consumer attention and further solidify Lucid’s position in the competitive EV market. This shift underscores the growing recognition of Lucid’s capabilities and the potential impact of Peter Rawlinson’s vision on the electric vehicle landscape.