Every week, a dedicated ritual unfolds at San Diego International Airport. Instead of travelers eagerly anticipating their Vegas getaways, a local man diligently collects boxes filled with fresh Atlantic cod and oysters. This isn’t a personal indulgence; it’s a crucial mission for Pete’s Seafood and Sandwich, a beloved eatery nestled in North Park, San Diego, ensuring the most authentic New England seafood experience for its patrons.
The Story Behind Pete’s Seafood
Peter DeCoste, the heart and soul behind Pete’s Seafood, isn’t just passionate about seafood; it’s in his blood. Growing up near Boston, he spent three decades immersed in East Coast seafood restaurants, following in his father’s footsteps who dedicated his life to the same culinary world. This deep-rooted connection to New England seafood is the cornerstone of Pete’s San Diego establishment, bringing a genuine taste of the East Coast to the West Coast. While Pete proudly sources local catches, his commitment to authenticity means flying in fresh Atlantic cod multiple times a week, the key ingredient for his renowned fish and chips.
Pete’s journey to San Diego was sparked by family and a newfound love for the city. However, a deeper reason resonated with him. Having lost both parents and two younger siblings, the need to be closer to his brother became paramount. San Diego offered that opportunity, and after moving to North Park and living next door to his brother for eight years, Pete decided to share his lifelong passion for seafood with the local community.
Opening a restaurant wasn’t without its challenges. Pete quickly learned that San Diego’s restaurant scene differed significantly from Boston’s. Unlike the guaranteed success of ballpark-adjacent eateries in Boston, San Diego required a different approach. When the location on 30th Street became available – the former Sea Rocket Bistro spot – locals cautioned him, deeming it “cursed” due to its slightly off-the-beaten-path location. Despite the skepticism, Pete opened Pete’s Seafood in 2015, relying on the quality of his seafood and the support of his neighborhood.
New England Flavors Thrive in North Park
Pete’s Seafood has not only survived but thrived, becoming a neighborhood gem. Pete attributes this success to the incredible loyalty of the North Park community towards local, mom-and-pop businesses. This community spirit is palpable, exemplified by the annual fundraiser Pete’s hosts for McKinley Elementary School. During one fundraiser, the community’s generosity shone brightly when, amidst the challenges of COVID, they insisted on donating back to the restaurant, showcasing their unwavering support.
Pete’s dedication to quality extends beyond fresh ingredients. For his exceptional po’boys, often cited as the city’s best, Pete imports flour directly from Massachusetts. This special corn flour, ground to a fine consistency, creates a lighter yet perfectly crispy texture that’s unmatched on the West Coast. But perhaps the most crucial element is Pete’s remoulade sauce. After six months of meticulous experimentation, he perfected the recipe, recognizing its vital role in an authentic East Coast-style sandwich. This dedication to detail, from flown-in cod to homemade remoulade, defines the Pete’s Seafood experience.
Whether you’re craving classic fish and chips, a mouthwatering po’boy, or simply the freshest oysters, Pete’s Seafood San Diego offers a genuine taste of New England right in the heart of North Park. Visit Pete and experience the flavors that have made this local spot a neighborhood favorite.
Pete’s Seafood and Sandwich
3382 30th Street, North Park
https://bostonpetes.com/
